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Geographic Color Mapping | October 2025

Turn Maps Into Insights

Our latest update takes map-based analytics to a new level. With Geographic Color Mapping, you can now color-code your Territories and Geographic areas using real sales data, not just demographic overlays. Visualize key metrics like revenue, win rate, or activity volume across your regions, and make smarter, data-backed decisions in seconds.

What's New?

  • Flexible Colorization by Data: Apply color coding to geographic regions or territories based on:
    • Record counts (Companies, People, Deals)
    • Standard and custom field metrics (Sum, Avg, Min, Max, Median)
    • Deal performance (Win %, Revenue, Funnel Stage)
    • Activity volume (Completed, Overdue, Verified, etc.)
  • Progressive Legend Creation Flow: A new guided experience helps you set up and apply meaningful map legends, fast.

  • Improved Legend Settings Clarity: Enhanced UI for choosing classification methods and setting metric logic.

  • Customization & Filters: Refine data views by time range, deal funnel, activity type, and more.

  • Color-Coded Map Layers: Apply legends directly to the map to see real-time visual insights by region.

Highlights

  • Web UI Enhancements: Build, manage, and apply map legends from an improved interface with cleaner settings and clearer logic.

  • Data-Driven Territory Planning: Compare performance by geography using real deal, activity, or account-level metrics, not by assumptions.

  • Seamless Sharing: Share legends with your team so everyone sees the same insights.

Why You’ll Love This Update

Until now, map layers were limited to basic demographic views. Now, you can color your maps based on your own sales data, whether you want to spot out-of-cadence activity, locate your highest-value regions, or analyze win rates by zip code. It’s the most powerful way to bring data into territory planning and team strategy.